Halfords

About us

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

About the role

As we continue to invest within our Halfords marketing team, we’re looking for a dedicated Reddit Community Manager to join our Performance Marketing team. With AI and Generative Engine Optimisation transforming how customers discover brands, this role will focus on building an authentic, organic presence for Halfords across relevant subreddits ensuring our cycling and motoring products and services remain top of mind whether customers search traditionally or through emerging AI platforms.

You’ll shape and own Halfords Reddit strategy from the ground up, defining benchmarks, success measures and long‑term growth plans that establish a credible, sustainable brand footprint on the platform.

This role demands deep, hands‑on knowledge of Reddit’s culture and nuances, plus the ability to switch seamlessly between content creation, community engagement, crisis management and data‑driven planning. As Halfords Reddit specialist, you’ll guide marketing, social, PR and brand teams on best practice and help maximise the platform’s impact across the business.

Key responsibilities

• Actively engage in core subreddits, building trust and authority by offering genuine value, answering questions, and sharing expertise never pushing a hard sell
• You’ll shape and own Halfords Reddit strategy from the ground up, defining benchmarks, success measures and long‑term growth plans
• Create Reddit‑native content such as long‑form guides and visual assets tailored to the tone and aesthetic of each community, aligned with brand content pillars
• Partner with SEO to optimise post titles and content for discoverability in search
• Use social listening tools to monitor brand mentions, sentiment and wider industry conversations
• Collaborate with the Social Media team to feed Reddit insights into broader organic and paid strategies, identifying opportunities to repurpose themes across channels while maintaining consistent tone of voice
• Work closely with PR and brand teams to identify, manage and mitigate potential crises
• Build relationships with moderators and influential community members active in Halfords‑relevant threads
• Lead “Reddit‑first” initiatives such as AMAs (Ask Me Anythings), Megathreads and coordinated product launches
• Share community insights with product and marketing teams to help shape future offerings

About you

• Proven experience in community management across social platforms, with a track record of nurturing engaged online communities
• Significant hands‑on Reddit experience you understand the platform’s culture, etiquette, and community dynamics inside out
• An active personal Reddit account with a history of meaningful participation
• Awareness of how Reddit content surfaces in search, plus familiarity with Reddit’s paid formats
• Strong writing skills with a human, self‑aware tone aligned to our brand tone of voice
• Experience handling negative or challenging threads with composure and clarity
• Confidence using Reddit’s native analytics and third‑party tools to report on reach, sentiment and performance
• Excellent communication skills to collaborate effectively with internal teams and share actionable insights
• Sharp social listening abilities and a track record of turning insights into strategic recommendations

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.

• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch.