Halfords

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

Help us shape the future of online services at Halfords. We’re looking for a proactive Senior Digital Merchandiser on a fixed term contract within Repairs to optimise customer journeys, grow online bookings and sales, and ensure our Repairs category stands out across the Halfords Group websites. Reporting to the Digital Merchandising Manager within Services, you’ll play a key role in supporting our ambition to become the market leader in Repairs.

In this role, you’ll supporting in owning the online merchandising, range management and maintenance of all Repairs products and services making sure every item is live, accurate and compelling. You’ll collaborate closely with teams across Digital, Commercial, Marketing and Customer Contact to continually improve performance and deliver an exceptional experience for our customers.

Key responsibilities

• Serve as the digital merchandising expert for Repairs, driving bookings and online sales across Halfords and National websites to hit ambitious growth targets.
• Manage and maintain the online Repairs catalogue, ensuring every product page feature high-quality descriptions, specifications, imagery and accurate attribution.
• Work with Commercial teams to keep the Repairs range competitive and launch new lines online quickly and effectively.
• Partner with Digital Trading and CRO teams to analyse performance, identify opportunities and improve conversion, attachment rates and overall category success sharing competitor insights along the way.
• Take part in regular trading meetings, reviewing sales and performance to influence decisions and drive positive change.
• Support digital development releases by providing ideas and recommendations that enhance the customer journey and improve user experience.
• Collaborate with SEO teams to ensure Repairs pages are fully optimised, delivering relevant, keyword-rich content across all sites.
• Continuously review and enhance the customer journey, making recommendations that improve usability, reduce frustration and boost digital NPS.
• Plan and deliver scheduled and reactive campaigns and promotions, ensuring timely site updates and strong re-merchandising.
• Work with the Customer Contact team to understand feedback, resolve issues and help implement improvements.
• Support the wider Digital Merchandising team with training, toolkits and best-practice guidelines, including during peak trading periods.

About you

• Passionate about digital and committed to delivering exceptional customer experiences.
• Detail-focused with a strong commitment to accuracy and quality.
• Confident working with data, analysing performance and turning insights into action.
• A clear and effective communicator with the ability to influence stakeholders.
• Highly organised, able to manage deadlines and work independently.

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with an optional 3 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 2 days on site at our Support Centre in Redditch, Worcestershire.