Halfords

About the role

The Digital Merchandising Manager will be responsible for defining and implementing the Online Retail Merchandising strategy across halfords.com products and services. 

You’ll also be responsible for driving sales, market share and NPS ensuring right first-time implementation and excellence in Merchandising execution.

You will work closely with all functions within Digital & Customer, Marketing and Trading teams to ensure that online merchandising is maximising and optimising the E2E online journey across specialist categories.

Key Responsibilities

• Lead and manage the implementation of range reviews on Online Retail maximising the sales and profit potential, aligned to commercial priorities and drive market share
• Manage the detailed Retail merchandising plan to maximise customer engagement and conversion.
• Ensure that the right plan of content execution is in place to drive conversion for new range, focus throughout is on the customer journey and user experience whilst supporting on campaign execution across your area.
• Form a strong working relationship with key stakeholders within digital, trading and marketing to ensure teams work seamlessly together to deliver plans, merchandising improvements.
• Work closely with Finance, CRO and Optimisation teams.

Skills & Experience

• Experienced Digital Merchandising Manager
• Experienced leader
• Experienced in defining and delivering initiatives to improve conversion
• Deep understanding and experience of customer journeys
• Strong business acumen and good level of commercial awareness
• Very good stakeholder management and communication skills
• Able to influence teams and senior management alike
• Act quickly and decisively using good judgement in making decisions and performing actions
• Good analytical skills, awareness of key technologies and tools used for Data analysis

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.