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West Midlands

CRM Technical Manager

Apply now Job no: 501606
Work type: Full time
Site: Redditch
Categories: Digital, Marketing
Location: Worcestershire

We're looking for a CRM Technical Manager to lead the CRM technical capabilities for Halfords across all channels. Working closely with the CRM Manager, plan, build and execute first-class campaigns using marketing automation, based on customer insight and ROI. A major focus will be scaling up new email trigger journeys and lifecycle campaigns.

Key Responsibilities
• Working closely with the CRM Manager and based on customer insight and ROI, map key customer campaigns across all channels.
• Build customer audiences using Apteco FastStats. Use segmentation techniques to select audiences to target emails to the right customers.
• Build out campaigns and customer journeys using our campaign management tool – Apteco PeopleStage.
• Execute email specific campaigns using Cheetah Digital Marketing Suite.
• Ensure email deliverability is optimized and ensure email best practice is in place.
• Carry out multi-variant testing across all activity.
• Plan, build and implement dynamic content.
• Carry out competitor reviews to establish best in class email & CRM activity.
• Assist in the development of the CRM overall plan.
• Analyse results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).
• Become a super-user on all Halfords CRM systems.
• Engage with internal stakeholders including retail operations and digital to influence CRM in store and online.

Key Skills/Experience
• Degree educated with a numerate background and a keen interest in data
• Excellent attention to detail
• Articulate and confident communicator
• Good presentation skills, comfortable delivering technical content to non-technical audiences
• Driven by creating successful marketing campaigns that deliver demonstrable ROI
• Knowledge of best practice in email marketing and campaign automation
• An inquisitive nature, looking to challenge the status quo
• Strong organisation skills.
• Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.
• Ability to work effectively under pressure and to tight deadlines.
• Previous experience in a similar role desirable.
• Experience working with ESPs, Campaign Management Tools & Data Selection Tools.
• Experience working with Apteco FastStats and PeopleStage an advantage.

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