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West Midlands

Customer Data Analyst

Apply now Job no: 494550
Work type: Full time
Site: Redditch
Categories: Digital
Location: Worcestershire

Job Purpose

  • Support the CRM team and wider business through identifying, analysing and communicating customer data, including transactions, browsing and response data
    • Identify opportunities to optimise how we talk to customers through CRM – making our communications more relevant to customers
    • Provide regular reporting to enable data led measurement of activity and initiatives
    • Feed insights, analysis and recommendations into planning discussions, regular reporting and post implementation reviews

Key Responsibilities

  • Utilise the customer database to analyse customer behaviour and glean actionable insights to feed into CRM reporting or one off projects
  • Analyse customer data , and measure strategic initiatives to provide understanding of performance versus targets and controls
  • Maintain a high level of awareness of key metrics required by the customer function, how these are changing and which ones to prioritise for in depth analysis
  • Support the CRM team in understanding the Halfords customer base – including campaign counts and measurement
  • Document and present analytics undertaken in a way which can be understood by those who are technical and non-technical
  • Bring the customer to life through utilisation of a range of data sources

Key Skills/Experience

  • High levels of competence with Excel
  • Ability to manage multiple partners, prioritise and deliver to tight deadlines
  • Experience of Faststats, SQL or equivalents desirable but not essential

Your skills

  • Passion for customer and constantly curious
  • Excellent numeracy and statistical skills
  • Strong communication skills with ability to translate complex ideas into easily understood insights
  • Can-do attitude and the determination to achieve results
  • Analytical mindset but always mindful of the commercial applications of the data
  • Enjoys working at pace in a fast moving and constantly changing environment
  • Good attention to detail and takes responsibility for the accuracy of their work
  • Ability to connect ideas and do things differently
  • Productive team member, collaborating with all teams and at all levels of the organisation

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